Persuasion
Convincing others of a direction, activity, or idea, and influencing decision-making.
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Download yours nowTeams prioritize Persuasion for a role when:
- People tend to resist change
- The incumbent will have to motivate people towards a common goal
- Often, one must use relevant information and logic to influence others
- The incumbent will have to influence people internal and external to the organization
An ideal candidate will need to:
- Constructively respond to resistance towards a change
- Be confident and enthusiastic about what they are advocating for
- Establish personal connections with those they are trying to influence
- Negotiate effectively
Competencies for Persuasion include:
Overcoming resistance
Behaviors include:
- Remaining tactful in stressful situations
- Swaying the thinking and behavior of people who initially disagree
- Accepting and dealing positively with criticism, feedback, and obstacles
- Knowing the "right thing" to say and understanding others' motivations and feelings
Promoting ideas for change
Behaviors include:
- Expressing beliefs and opinions
- Focusing on the benefits and opportunities that change brings
- Knowing the "right thing" to say to motivate others to change
Shaping conversations toward goals
Behaviors include:
- Working to find a mutually agreeable solution
- Voicing opinions and motivating others toward goals
- Knowing the "right thing" to say to gather support for goals
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